Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. For courses in entrepreneurship.A Comprehensive Guide to Business VenturesSuccessfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials. The work and materials from this site should never be made available to students except by instructors using the accompanying text in their classes. Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted. This work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
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